Hill Rock Limited is one of the leading wholesale distribution company in the outdoor industry in Hong Kong. We directly owned 11 outdoor specialty retail stores, PROTREK, and 4 HAGLOFS brand stores. Our clients include outdoor specialty stores, sports chain stores and department stores over 100 doors. We are constantly providing services upon building up brand equity and successful retail channels for international outdoor vendors. In the meantime, services to local dealers and customers range from language, culture and information fine-tuning. All of these contribute to their efficient purchases.

The first PROTREK retail store was established in 1992. Over the years, we have been providing high-quality, safe and reliable gears to outdoor and travel enthusiasts. We continue to grow and innovate; and allocate the resources on those quality and socially responsible products. For the excellence of services, various trainings to our service teams are continuously provided. Nowadays, PROTREK has been one of the largest outdoor specialty retailers in Hong Kong. With comprehensive staff training and product combination, we stick close to the needs of customers and hope to offer a variety of appropriate outdoor gears to outdoorsmen and travellers.